Fredrik Swahn

46/50 Fredrik Swahn

Full name: Fredrik Swahn
Born: 1969 (54)
Location: Stockholm, Sweden
Occupation: Store Manager Matinique
Matinique in two words: First love
You in two words: Pragmatic / Loyal

When did you believe in yourself the most?
When I rejoined Matinique more than 10 years ago and started my position at Åhléns City Stockholm I said on the first staff meeting: ”I can guarantee that I am going to increase the turnover” and the rest is history.

What advise would you have given yourself ten years ago / What advise would you give your future self?
Believe in yourself and do your best / Enjoy life, spread your wisdom, and share your love.

What is the best thing about wearing Matinique?
You feel strong, unique and comfortable.

What is never out of style?
A nice pair of pants, a white shirt, and a merino or cashmere sweater on top, combined with white or black sneakers.